Ryan Can Curate

Never in a million years did I think my love for music and making playlists would come together. Well, when you have a client who isn’t on social media, but they want to connect with Millennials, what do you do? You create a community of people connected through culture. Through an unbranded Spotify channel, we used email and our website to drive consumers to our playlists. We used product releases, promotions and a flagship playlist to create Smooth Vibes. I curated every song on these playlists, and yes they are all press play worthy.